Building a Sankey chart for retail customer journey analysis

Started by Priya Ramaswamy · 1 year, 5 months ago · 3 replies · 1 view

Priya Ramaswamy Participant

1 year, 5 months ago

I'm building a customer journey analysis dashboard for our retail planning team. The Sankey chart is mentioned in the Intelligence sheet video series. Has anyone built one and can share tips on configuration?

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Anika Bose

Analytics Practice Lead · Vantage Analytics India · 1 year, 4 months ago

The key insight with Sankey for retail is defining your journey stages clearly first (Prospect → Browser → Basket → Checkout → Purchase → Return). Each transition is an edge in the graph.

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Lena Fischer

Power BI Developer · AlpenTech GmbH · 1 year, 4 months ago

Sankey charts in Intelligence sheets work on a source → flow → target dimension model. For customer journey, your 'flow' dimension represents the stage transitions. You need at least three columns: source node, target node, and flow value.

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Priya Ramaswamy

Head of Financial Planning & Analysis · Nexa Retail Group · 1 year, 3 months ago

We found the Sankey most valuable for visualising channel attribution — how customers arrive at conversion across web, email, and in-store touchpoints. The width of each flow immediately shows where the volume lives.

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